RESEARCH INTERESTS

Media Management

Research on Magazine Industry

COURSES

Media Management

Management of Publishing Enterprise

Research on Media Group

Operation of Magazine

PUBLICATIONS

Journal Papers (Domestic)

1. Zhu Jingwen, Integration Management: Successful Way of Publishing Group, Publishing Research No.12, 2000

Xinhua Wenzhai, 2001(4) Reproduced in full.

2. Zhu Jingwen, Hou Yufen, Problems, Causes and Countermeasures of Cultural Brokerage Agent Market Construction in China, Publishing Journal No.2, 2015

3. Zhu Jingwen, Li Liang, Problems, Causes and Countermeasures of Cultural Technology Market Construction in China, Publishing Journal No.6, 2014

4. Zhu Jingwen, Liu Chang, Omnimedia Studies Review of Publishing Group Publishing Journal No.3, 2012

5. Zhu Jingwen, On Way for Forming Publishing Group’s Competitive Advantage, Publishing Research No.11, 2004

6. Zhu Jingwen, Liu Zhijie, Character’ Choice of Brand and Advertisement, Publishing Journal No.2, 2011

7. Zhu Jingwen, Liu Zhijie, Hu Yuyao, System Reform Research of Publishing Industry from 2002 to 2009, Publishing Journal No.5, 2010

8. Zhu Jingwen, Wang Quanli, Mode Analysis of Institutional Reform of Newspaper Group, Journalism Communication No.4, 2010

9. Zhu Jingwen, Hu Yuyao, Study on the Corporate Governance of Publishing Companies in the Digital Era, Journalism Communication No.10, 2009

10. Zhu Jingwen, Thoughts about Macro Control of Publishing Industry, Publishing Research No.12, 2003

11. Zhu Jingwen, Thoughts on the Property Rights System of Pu12lishing/Distributing Groups, Publishing Research No.11, 2002

Publishing(Information Center for Social Science, RUC)，2003(2)Reproduced in full

12. Zhu Jingwen, Analysis and Comparison of the Management patterns and Control of Publishing & Distributing Group’s Parent Company and Subsidiary Company,

Knowledge of Library and Information Science No.1, 2002

Publishing(Information Center for Social Science, RUC)，2002(7)Reproduced in full

13. Zhu Jingwen, On Publishing Group’s Connotation of Nucleus Ability and Its Cultivation, Publishing Research No.11, 2001

Publishing(Information Center for Social Science, RUC)，2002(3)Reproduced in full

14. Zhu Jingwen, Chinese Publishing Industry’s Globalization Strategies, China Publishing Journal No.7, 2001

15. Zhu Jingwen, Research on Publishing Groups Equity System, Publishing Research No.6, 2001

Publishing(Information Center for Social Science, RUC)，2001(9)Reproduced in full

16. Zhu Jingwen, The Problems and Barriers in the Process of Collectivization for Chinese Publishing Industry, Journal of Editor Science No.5, 2001

17. Zhu Jingwen, Affects of Accede to WTO to Publishing Industry in China, Knowledge of Library and Information Science No.2, 2000

Publishing(Information Center for Social Science, RUC)，2000(9)Reproduced in full

Conference Papers (International)

1. Zhu Jingwen & Sun Jue，“On Fostering Magazines’ Core Competency in the Digital Age”，The First International Conference on the Publishing Industry and Publishing Education in the Digital Age, Wuhan University, November 1-4, 2006.

2. Lee Hsinchiao & Zhu Jingwen，“Reserch on Cooperation of Motherland China and Taiwan’s Magazine Publishing ”，The 2nd International Conference on the Publishing Industry and Publishing Education in the Digital Age, Wuhan University, November, 2008.

3. Zhu Jingwen & Liu Zhijie，“SWOT Analysis of B2C E-Commerce on Fashion Magazine Sites”，The 3rd International Conference on the Publishing Industry and Publishing Education in the Digital Age, Wuhan University, November , 2010.

4. Zhu Jingwen & li Liang，“Thinking on the Digitalization of Fashion Magazine”，The 4th International Conference on the Publishing Industry and Publishing Education in the Digital Age, Wuhan University, November , 2013.

Textbooks

1.Zhu Jingwen editor in chief, Modern Management Science of Publishing Enterprise, Suzhou: Suzhou University Press, 2003

2. Zhu Jingwen editor in chief, Modern Management Science of Publishing Enterprise Second Edition, Suzhou: Suzhou University Press, 2013

Monography

Zhu Jingwen, The study on Development of Publishing Enterprise Group in China, Shenyang: Liaoning People Publishing House, 2005

OPTIONAL: PROJECTS, AWARDS AND OTHER

PROJECTS (RESEARCH GRANTS)

Government-funded grants

1. In 2007, hosted the program “Research on reform and micro-operation mechanism of publishing enterprise”. Project of the National Social Science Foundation of China.

2.In 2012, involved in National Social Science Fund Basic Project --“Theory and experimental study of perfecting modern culture market system”, presided by Professor Fang Qing, as sub-project principal of the Study on Assessment and Analysis on Present Situation of China’s Modern Culture Market System.

Corporate-funded grants

1. In 2012, hosted the program the 12th Five-Year Plan “Marketing and Market Development Planning” and “the Business Plan of Cartoon Plan” of Hubei Changjiang Publishing Group.

2.In 2013, hosted the program “Online Shopping Information and Consulting System” of Beaver Information Consulting Limited Liability Company.

AWARDS AND HONORS

1. the Third Prize in the Third Social Science Excellent Works of Government of Hubei Province in 2003

2. the Second Prize in the 9th Social Science Excellent Works of Wuhan University in 2002

3. the Second Prize in the 10th Social Science Excellent Works of Wuhan University in 2005